BELIFT LAB is a label founded jointly by CJ ENM and HYBE, created with the goal of developing idol groups targeting the global market to drive the mainstreaming of K-POP while redefining and innovating the label business.
Artists under this label include ENHYPEN, which debuted in November of 2020

  • CJ ENM

    CJ ENM is a global multiconvergent content commerce firm that has 16 channels. We are a leader in globalizing K-pop, hosting MAMA, one of Asia's most prestigious music awards, and KCON that amassed more than 823 thousand aggregate viewers.

  • HYBE

    HYBE aims to innovate the music industry business model under the mission, "We believe in music".
    HYBE strives to become world's best music-based entertainment lifestyle platform company. "Content" that leads global trends and "fans" who are our customers are the two pillars of our core values, and we are committed to providing satisfaction to customers by continuously improving our services with the highest standards.

BELIFT LAB is a startup label made up of not only experts in the entertainment industry but also, top talent in media, branding, education, IT and more, eyes set on innovation for the sustainable future of K-POP.

We are looking for passionate people who keenly observe the industry from a new perspective and explore the best possible path for the label, enabling BELIFT LAB to ultimately create music content and IP-based business that can captivate the hearts of fans all over the world.

BELIFT LAB is rapidly growing and always hiring!

We are looking to recruit talent befitting BELIFT LAB for all areas including business, marketing, branding and production. We eagerly await your application through our recruitment webpage.