“Happy artists make fans happy.”
At BELIFT LAB, we consider it our mission to provide fans with the best possible experience and contribute to innovation in the music industry, building on the foundation of a healthy relationship with our artists. Moreover, we believe that by expanding artist IP beyond the limits of our imagination, we will become a new paradigm for K-POP and ultimately redefine entertainment entirely. BELIFT LAB’s vision includes happy artists and staff members fully committed to our mission. The infinitely expandable IP we create together will provide fans and the music industry with value beyond music.